Humana Teams With iTech Fitness To Create Game-Based Exercise
PRESS RELEASE posted on 18 OCT 2008 by Jim Zabek
“XRKade iZone” a mobile exergaming system designed to get more people more physically active.
A new collaboration between Humana and iTech Fitness is intended to inspire video-game players to get off the sofa and try their hand at the latest generation of active games, known as exergames. Humana is working with iTech in an effort to get more people more active – using exergame technology to promote health and wellness.
Humana Games for Health, part of Humana Inc., and iTech Fitness will jointly promote iTech’s new XRKade iZone, a fully integrated and mobile exergaming system that can be purchased and easily installed in about 300 square feet of space. The XRKade iZone incorporates four LCDs, all gaming electronics, gaming consoles and up to eight items such as bikes, boards and dance pads into one convenient package. The system can be upgraded at any time with new gaming technologies.
Humana and iTech will present the iZone as a solution for organizations that want to promote exergaming, but have limited space and technical know-how, including fitness centers, schools, senior centers, corporate wellness programs and hotels. The iZone, which plugs into a single 110-volt outlet, can be easily stored or moved from site to site for special events.
“We developed the XRKade iZone to offer a fun and simple solution for non-traditional markets wanting to offer the fun of active gaming with limited space and easy set-up,” said Mike Hansen, iTech president and CEO. “We are excited to collaborate with Humana to bring active gaming to new markets.”
iTech is unveiling the XRKade iZone this week at Club Industry ’08, a trade show and conference for health and fitness professionals. The iZone is featured at Booth 160 in the McCormick Place convention center in Chicago.
Active gaming incorporates physical activity into the video game experience. Players power a fighter jet by pedaling, dance alone or in a group, do tricks on a skateboard or snowboard, or take an exercise bike for a leisurely spin through beautiful scenery, or a thrilling stage of the Tour de France – just a couple of examples.
“At Humana Games for Health, we believe game technology can be used to improve people’s health,” said Paul Puopolo, director of Humana Games for Health. “More importantly, active gaming offers a fun way to increase physical activity. That’s why we’re pleased to be working with iTechFitness. With exergame solutions such as the XRKade iZone, exergaming will now be accessible to more people.”
If you are interested in learning more about the XRKade iZone, please visit www.itechfitness.com or call (866) 480-7781. For more information on Humana Games for Health, visit www.humanagames.com.
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